Guide for Sydney Pubs – Part 3:  Hospitality Marketing – Social Networking Vs. Search Engines

Sydney Pubs should integrate Search Engine Optimization and Social Media Networking into their Hospitality Marketing. Search Engines queries will find information and social networks update users on topics of interest. Social Networks are interactive, Search Engine results are not, well not in the same way. However, the two have been blending for some time. Now when you create an account with a search engine you can leave reviews, add places to maps, join groups, blog and advertise. This is largely the same for social networks. The format and peoples perceptions on how to use them is the difference. Continue reading →