Why should pubs in Sydney embrace online digital media?

To stay relevant pubs in Sydney have had to adapt as digital media proliferated peoples lives. Increased traffic, declining public transport system, stricter and more complicated regulation, drink driving laws, poorly targeted alcohol education programs, restrictions on live music and increased reliance on gambling as a source of revenue. Now more and more people are socialising at home infront of their computers. What is alarming is how quickly social habits have changed in Sydney. Continue reading →